Infographics are ruling

donald-barclaysHey There,

Morning! What’s the day like so-far? Mine has been odd. I woke up after dreaming about Doctor Who. The third and eleventh doctors met, and Sarah Jane Smith was also there. Nice but disappointing to wake up and find it was a dream and I couldn’t torrent the episode and watch endlessly before they release it on download or DVD.

I am Audrianna, Business Development Manager with a Creative Agency with more than 9 years of experience.

Cool! So you get to do “creative” things. Like waiting tables and waiting for the next dole cheque.

Here is the new paradigm of online marketing:

As you know humans are visual creatures. Most of us perceive information based on what we visualize. 65 percent of individuals are visual learners, according to the Social Science Research Network.

So, SEO out, and drawings are in. I wonder about this Social Science Research Network. Let’s have a poke around the web.

You know, in less than ten seconds, I now know you lifted your second sentence from a Forbes.com article. That’s plagiarism! It’s probably a moot point, as, well, this message is undoubtedly SPAM, but I thought I’d point it out

With Social media going viral, it is becoming difficult for plain vanilla text such as blogs, tweets, articles, press releases to become viral. Instead, you must have seen that visuals such as cartoons characters look more catchy, entertaining and appealing.

Yeah, let’s see what happens when a web design goes straight to hell. You’re actually telling me that cartoon characters will be more entertaining on a business website; that whacking Donald Duck onto the Barclays Bank site will make people forget they’re all fat-cats with more money than god?

However, creating visuals is not a task that anyone can easily do. It requires a dedicated effort of creative individuals/visualizers/business analysts/designers/content writers.

See, there you’ve got me. I always thought that creating a visual was the work of a person who knew how to draw. I’m a content writer and can’t construct one of your aforementioned cartoon characters without a lot of help and a lot of patronisingly positive comments from friends and family. I’m not good at it!

Who is ruling the market?

It is INFOGRAPHICS…

“Who” is a person. An Infographic is a thing, a collection of dots on a computer screen, bitmap or vector graphics which create an image which is informative and succinct. A graphic can no more rule a market than my cat can rule a straight line.

What is Infographics?

“are”. What “are” infographics. If it’s plural, it’s preceeded by “are”. If it’s singluar, in this case, it’s preceeded by “is an”.

Infographics are those cool poster-like images that you see floating around the World Wide Web. It is usually a collection of data presented in visual form.

http://pinterest.com/infographics4u/travel-infographics/

I raise you a report in the Guardian newspaper about Awesomely bad infographics, AND a pinterest page on bad infographics.

Infographics are cool when done right. When they’re done wrong, or indeed, over-done, then you get into information overload. This article on Gizmodo has a succinct counter-proposal to your position.

Why Infographics?

The answer is simple.

Infographics are easy to understand.
Their compelling visuals make them stand out of the overloaded information available on web.

I beg to differ. If you’ve ever seen a powerpoint presentation, you’ll know that information overload happens regardless of whether there are graphics or not. The graphic representation of information has to be simple, succinct and clear. Just because the information is in graphic form doesn’t mean it’s better. It means it’s different.

They have higher retention rate in readers mind.
They are more engaging.

I fall asleep regularly during the infographics in Powerpoint presentations and seriously, the engagement factor of most infographics is abysmal.

People love sharing Infographics.

If they’re interesting and good. If they’re just pushing some company line that your company is better than the others, not so much. It’s all about the content! And frankly, I wouldn’t share an infographic for a business. I might for something that’s fun and engaging, like this one which details science-fiction fandom. It’s not selling anything which is the first thing in its favour.

They are more persuasive.

Like advertising usually is. Or isn’t depending on the context, content and who you’re talking to.

Last but not the least, if the information is quality and unique, they rank easily.

Google can index drawings and images to a degree, but they still use the words on the page to determine the relevance of said image to the search being entered.

Having said that, we know Content is the king that requires whole lot of creativity to drive the attention of the potential customers.

And that’s where the content on the site comes in. Without that, you’ve got nothing. Nothing but your fabulous infographics mind you.

Why Us?

Yeah. Why? Why are you subjecting me to this bile?

We create quality Infographics in one go so that you can leverage it to derive the full potential of your business thus saving recurring expenditure on time & money!

I read three bullshit bingo words in there.

YOU need OUR high-standard content for your business because:

NO I DON’T.

1. It is tailored to cater to your specific business, thoroughly researched and catchy.

I thought we were talking about infographics?

2. It is 100% original.

Just like your lifting of a quote from the Forbes article I suppose?

3. It goes through a strict QC before final delivery.

The image, your work or what? Is the Quality Controller (QC) an employee of your firm or an external provider? Or indeed, is it a Queens Counsel which you’ll use to check the legality of what you’re producing. I’d suggest a copyright lawyer myself, as QC’s are more used to prosecuting than defending!

4. It compels a user to ‘act’ – buy/spread news about your products and/or services.

Excuse me while I pick myself off the floor. Oh my aching sides. You’re lucky I didn’t have a mouthful of tea as it would have been dribbling down the screen right now. That’s the funniest thing I’ve read all day.

Now you’re talking about advertising. And advertising sometimes works and sometimes doesn’t. We’re given a barrage of advertising every day and we’ve pretty-much zoned out.

5. It results in improved rankings, high conversion rates & enhanced ROI for your business.

Oh please. Website rankings are determined by clever algorithms in search engines which pick up a lot more than a snazzy cartoon image.

Let me know your thoughts.

I think I just did.

We are waiting to hear back from you 🙂

Don’t hold your breath. On second thoughts, do.

Kind Regards,

Audrianna,

Email Id: audrianna.seomanager@gmail.com

Can’t your business offer you an email address rather than you taking a free one from Google? You must be hard-up. Perhaps the infographic business isn’t so good after all?

Disclaimer: The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask mailers to stop spamming them. The above mail is in accordance to the Can Spam act of 2003: There are no deceptive subject lines and is a manual process through our efforts on World Wide Web. You can opt out by sending Disclaimer: The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask mailers to stop spamming them. The above mail is in accordance to the Can Spam act of 2003: There are no deceptive subject lines and is a manual process through our efforts on World Wide Web. You can opt out by sending audrianna.seomanager@gmail.com will not receive any such mail.

All I hear is blah, blah, blah, I’m a dirty spammer.

Author: gotheek

Sometime writer, full time human.